Search Engine Optimazation for Dummies


Just as self help gurus will tell you to keep reading more self help books, SEO experts should tell you to keep reading SEO books. There is always something new going on, or something that you never got around to trying last time you read a Search Engine Optimization book. Or like me, you spend too much time fiddling around with templates and you mess up your old SEO work.

SEO for Dummies covers a lot of the standard ground of SEO. Name your sight with keywords in mind. Use your keywords everyplace you can. Submit your site everywhere you can.

I have read SEO books from time to time and I was still surprised by a few of the things in SEO for Dummies. Something I have noticed on a few of the blogs I visit is that they have ‘linkbait’ on their sidebars. The most successful linkbait is the How Much is Your Blog Worth? widget, everywhere you see it there is a link back to the widget’s creator’s website. Most of us are not going to create anything as cool as that.

I have seen a lot of sites that just offer plain old links-complete with a copy and paste bit of HTML. Some sites have an array of links that look like Affiliate program banner ads and text links all meant to be copied and put on your site. Why would anyone want to put a banner ad for your blog on their blog? I don’t know, but if you make it easy enough, maybe someone will do it.

Search Engine Optimization for Dummies goes into pretty good detail on the topics of keywords, directories, what search engines like and dislike, and how to help your site get good Pagerank and good traffic. As always, good keyword rich content wins the day-content as in text, not images. It is still a numbers game and the best way to win is the have a lot of content-creating content yourself takes time, paying someone else to create content takes time and costs money, using Other People’s Content is a good option. Copyleft and Public Domain and Press Releases are all places to find free content. The trouble with using free content is that everyone else is using it as well and Search Engines will have no reason to give you a higher rank than anyone else using it.

There a number of tips and techniques here that I have never tried. Things like submitting old content to article directories and getting links back. I have never tried asking another blog directly for links. And to be honest, I have pretty fallen down on the job of ongoing Search Engine Optimization. SEO is not a weekend project that is finished and ready for display on a shelf in the den. You have to keep working on it.

My random thoughts and reviews of this and that don’t make for highly targeted keywords. But it is how I like to write. In my Hubpage, Adsense and Buzz, I came up with an idea for getting traffic and making money. The basic idea is to have three types of posts, keyword dense for Adsense, Google Trends topics for traffic, and my own rants and raves-since that is why I started blogging in the first place. This formula works, but it also takes a lot of work.

There are a lot of great ideas in Search Engine Optimization for Dummies-I wonder if I can outsource the work to India?


Jon Herrera
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Published by Jon Herrera

Writer, Photographer, Blogger.

3 Replies on “Search Engine Optimazation for Dummies

  1. Hi Nice Blog . SEO training helps in building a rank and keeping a site on top. In order to optimise a blogging site or anything for that matter of fact, you need to have the right content in place.